Job Description

Better Trucks is one of the fastest-growing regional last-mile carriers in the nation, and we're just getting started.

We partner with the world's leading retailers, eCommerce firms, and fulfillment centers to deliver parcels to over 50% of the country in under two days. As a technology-first organization, we are redefining the last-mile delivery landscape with an advanced, purpose-built technology stack that drives efficiency, accuracy, and an unparalleled customer experience.

We are looking for a Marketing Manager to join our team and lead the development and execution of impactful marketing strategies.

This role offers the opportunity to shape the voice of a fast-growing brand, build campaigns that resonate with our audience, and drive measurable business growth through strategic leadership.

Successful candidates bring exceptional leadership skills, strategic vision, and a proven track record of success, combined with a positive attitude, high energy, and an innate drive to excel.

Key Responsibilities

• Lead and manage our marketing function, including oversight of agency relationships and potential future team members.
• Develop and execute comprehensive marketing strategies to elevate brand awareness and drive lead generation across target markets.
• Own multi-channel campaign planning and management, including digital, content, email, social media, and events.
• Partner with sales and product leadership to create compelling content and materials that support customer acquisition and retention efforts.
• Establish KPIs, analyze campaign performance, and provide strategic insights to optimize ROI and marketing effectiveness.
• Oversee the company's digital presence, including website strategy, SEO, and paid advertising initiatives.
• Lead PR efforts, including press releases, media outreach, and industry partnerships.
• Manage marketing budgets and allocate resources effectively to maximize impact.
• Stay ahead of industry trends and competitor activity to identify opportunities for differentiation and market positioning.
• Report on marketing performance and business impact to executive leadership.

Qualifications

• 7 - 10 years of experience in marketing, with demonstrated progression in responsibility, preferably in logistics, transportation, or technology sectors.
• Proven track record of developing and executing successful multi-channel marketing strategies that drive measurable business results.
• Experience managing agency relationships and/or leading marketing teams.
• Exceptional writing, storytelling, and communication skills, with a portfolio of impactful content.
• Expert proficiency with marketing tools, including CRM, marketing automation, and analytics platforms.
• Strong analytical mindset with demonstrated ability to translate data into strategic decisions.
• Experience managing marketing budgets and demonstrating ROI.
• Ability to thrive in a fast-paced, high-growth environment and manage multiple priorities simultaneously.
• Strategic, creative, and innovative thinker with a results-oriented approach and strong business acumen.

What We Offer

• Competitive salary with performance-based incentives.
• Equity opportunities in a fast-growing company.
• Comprehensive benefits package (healthcare, 401(k), etc.).
• A chance to shape the future of marketing for a transformative brand in last-mile logistics.

Join Us

The coming years will be pivotal for Better Trucks as we continue to scale and redefine last-mile delivery. If you're a driven, strategic marketing leader who's ready to make an impact, we'd love to hear from you!

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